About
Laurel Hwang

Linear Background

I'm a Product Developer from Taiwan, based in London since March 2026. Over the past 6 years, I've worked across consumer goods for e-commerce, and international retail in the US, EU, and UK—spending a good chunk of that time walking factory floors in Greater China and coordinating directly with Chinese manufacturers in Mandarin.


My background sits somewhere between design and business: I started out thinking about how people use things, and gradually got more interested in why they buy them. That shift took me from product design into development, sourcing, and market strategy.


When I'm not working, I'm usually cooking, travelling, people-watching, or quietly analysing why a product on a shop shelf catches my eye, and another doesn't.

I'm now looking to bring this mix of hands-on manufacturing experience and consumer curiosity to homeware and lifestyle brands here in the UK.

Creative 
Direction & 

Design

Creative Direction & 
Design

  • Product Design

  • Visual Design

  • Brand Identity

Research & 
Strategy

• Research & Insights

• Product Strategy

• Communication Strategy

Development & Management

Creative Direction & 
Design

Development & Management

• Project Management

• Product Development

• Project Management

• Product Development

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