Chainmail Scrubber Amazon Visual Content
Brand-consistent visual content for the Cast Iron accessories range.
Between May and December 2023, I collaborated with 4 team members and the marketing team to overhaul Greater Goods' Amazon platform visual strategy. After the success of revamping the visual content for the Cast Iron Families, we continued to conduct consistent visual works for Cast Iron Accessories- Cast Iron Scrubbers. Based on the set visual style, I led the project, proposed the visual contents, conducted visual works, directed the support of the 4 team members and cooperated with copywriter partners.
Client
Greater Goods
Role
Visual Designer
Services
Brand Strategy Visual Design Keyshot Render AI-Generated Graphic
Industries
Amazon Content
Date
Dec 2023
Major Challenges: 1. Ensure visual works align with the set visual style. 2. Create visually appealing visuals that align with the brand system. Integrate skills in rendering, Photoshop, and artificial image generation.
Cast iron series visual style is the visual direction that the accessories product needs to follow.
For search and secondary images, we focus on product features and details, comparing them to other competitors to attract customers at first sight.
Hot spots are used to emphasise the products' pros and enhance product engagement, also introducing other accessories and cookware in EBC content.
Finally, steps for cleaning and maintaining the cast iron cookware are covered to enhance the product impression.
